Retailing, the business of selling consumer goods to final consumers, is constantly changing. Retailers are particularly affected by changes in the consumer population; in the economic, social, technological, and political environment; and in competitive conditions. This course teaches you the main requirements of effective retail management: personal qualifications of management; an adequate financial structure; necessary physical facilities; effective policies and procedures; and competence, loyalty, and productiveness of personnel. Also discussed are online retailing strategy, improving Internet presence, and future changes in retailing.
Topics:
- Retailers and Their Structure
- Retail Management Requirements
- Store Location
- Store Buildings, Fixtures, and Equipment
- Arranging the Store's Interior-Layout
- Structure of Retail
- Retail Human Resource Management
- Merchandising Policies and Budgets
- Planning and Selecting Item Assortments
- Buying: Selecting Merchandise Resources
- Buying: Negotiating with Merchandise Resources
- Merchandise Control
- Handling Incoming Merchandise
- Pricing
- Advertising and Display
- Other Non-Personal Methods of Retail Sales Promotion
- Personal Salesmanship
- Customer Services
- Retail Credit Collection
- Basic Accounting Controls
- Analyzing and Controlling Expenses
- Retail Security and Loss Prevention
- Management Coordination and Leadership
- Brick and Mortar to Click and Mortar: E-Tailing
Category: Management
Delivery Method: Online
Level: Overview
Prerequisites: None
Passing Score: 70%
NASBA: Yes QAS Self Study
Author: Delta Publishing
ABOUT THE SUBJECT MATTER EXPERT:
Dr. Jae K. Shim is Professor of Business at California State University, Long Beach,
California. Dr. Shim received his MBA and Ph.D. degrees from the University of California at Berkeley (Haas School of Business.) He has co-authored over 50 professional business books and has been a consultant to commercial and nonprofit organizations for over 30 years.