Writing is an important part of business - any business! Your writing style identifies who you are and what you know. It is an essential part of the way we communicate and share ideas and information. Its very easy to have a conversation with someone, but it can be much more difficult to try and put the information in writing. We suddenly become intimidated and feel that our writing does not sound very intelligent. We worry about mistakes, such as grammar or incorrect spelling. We often try to make our writing sound so much bigger than the way we actually speak.