In this program, you’ll gain the skills you need to enter the field of web analytics. For those already working in the field, this program will provide you with the formal education and certification you may need in order to further your career. In addition, you’ll qualify for membership in the Online Marketing Certified Professional (OMCP®). This professional association is currently at the forefront of establishing online marketing industry standards for training and continuing professional development.

Reputably trained and certified online marketing professionals are in high demand in the job market, and the need for experts in web analytics and landing page conversion is expanding rapidly. Create and/or develop your own online business, become a web analytics consultant, or work in the web analytics department of a corporation.

At the completion of the program, you will have the skills needed to test multiple landing pages in order to evaluate the effect on the amount of time that visitors remain on your website and the number of visitors that convert into customers. You’ll discover the various types of data available, which are important in collecting techniques for analysis.  You will gain depth and understanding of Key Performance Indicators (KPI’s), Segmentation, and Reporting Methods. You’ll also learn how to measure the impact of social media using web analytics techniques.

When you register you receive an initial ten (10) months to complete this program.