Good communications, oral or written, is the key to success in business life. The course is intended to assist business people in gaining under¬standing of the communication process, writing and organization methods, and oral aspects of communication in business. Emphasis is also placed on new technology in business communications, including e-mails, blogs, and Internet searching.

Objectives:

Chapter 1: Communication as a Proces
Chapter 2: Choosing Appropriate Words
Chapter 3: Writing Effective Sentences
Chapter 4: Writing Paragraphs and Compositions
Chapter 5: Planning Messages for Reader Reaction
Chapter 6: Writing About the Routine and the Pleasant
Chapter 7: Writing About the Unpleasant
Chapter 8: Writing to Persuade
Chapter 9: Writing Special Letters
Chapter 10: Preparing Personal Resumes
Chapter 11: Writing Application Letters
Chapter 12: Business Reports and Research Methods
Chapter 13: Organizing Reports
Chapter 14: Using Graphics in Reports
Chapter 15: Writing the Report
Chapter 16: Finishing the Report
Chapter 17: Preparing Memorandums and Short Reports
Chapter 18: Listening and Making Oral Presentations
Chapter 19: New Technology in Business Communication

Category: Communication and Sales

Passing Score: 70%

NASBA: Yes QAS Self Study

Delivery Method: Online Self Study

Level: Basic to Intermediate

Prerequisites: None

Author: Delta Publishing

ABOUT THE SUBJECT MATTER EXPERT:
Dr. Jae K. Shim is Professor of Business at California State University, Long Beach,
California. Dr. Shim received his MBA and Ph.D. degrees from the University of California at Berkeley (Haas School of Business.) He has co-authored over 50 professional business books and has been a consultant to commercial and nonprofit organizations for over 30 years.