No business, large or small, can afford to ignore online marketing any more. And that means
there is a newfound and growing demand for marketing professionals with expertise in online
marketing. Skills in demand include social media marketing, pay-per-click advertising, search
engine optimization, mobile advertising, local search advertising, web analytics, and landing
page conversion optimization.

Where can marketers go to find training? Traditionally, marketing curricula have focused on
print, radio, and television; but no more. Now there’s internet marketing training available that
prepares students to step into the marketplace with meaningful, applicable online marketing
skills, and a certification that enhances their job prospects.