Email marketing has the power to nurture relationships with prospects and loyal customers at all stages of the buying cycle. In this course, Matt Bailey walks through proven strategies for creating an email program. From building lists, to crafting emails, to avoiding spam filters, and all the way to generating conversions and sales, learn to build an email marketing program that moves prospects toward a purchase and keeps loyal customers coming back.

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons, downloadable workbooks, and web-based quizzes and tests are all available online 24x7.

Recommended prerequisites: Email Marketing Foundations
This course is preparatory for the OMCP™ Certification test.