A primer for aspiring small business owners and entrepreneurs. The course explores step-by-step procedures necessary to set up and manage a small business. Topics include the development of the business plan, market entry strategies, organization and management, financing, Internet marketing, and software, and critical factors for small business owners and entrepreneurs.

Objectives:
Section 1: Getting Started
Section 2: Debt and Equity Financing
Section 3: Managing Financial Assets
Section 4: Legal Considerations
Section 5: Accounting, Cost, and Financial Analysis
Section 6: Taxes
Section 7: Marketing
Section 8: Operations
Section 9: Managing Human Resources
Section 10: Types of Businesses

Subject Area: Management

Passing Score: 70%

NASBA: Yes QAS Self Study

Delivery Method: Online Self Study

Level: Basic

Prerequisites: Basic Math, Basic Bookkeeping

Author: Delta Publishing

ABOUT THE SUBJECT MATTER EXPERT:
Dr. Jae K. Shim is Professor of Business at California State University, Long Beach,
California. Dr. Shim received his MBA and Ph.D. degrees from the University of California at Berkeley (Haas School of Business.) He has co-authored over 50 professional business books and has been a consultant to commercial and nonprofit organizations for over 30 years.