Social Media Guidelines and Policies

Social Media Guidelines and Policies

Social media guidelines and policies can be as important as your social media plan.

Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations.

Social media guidelines guide your employees on how to represent your organization online, and help to establish online consistency for your company or brand.

In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues.

Topics include:

Developing listening and engagement programs
The 8 stages of social media listening
Ethics issues relevant to blogs
An overview of blogging codes of conduct
Copyright issues relevant to media communities
An introduction to Creative Commons
Copyright infringement issues and how to handle them
An overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines
Social networking privacy issues
Preparing social media guidelines and policies
Worksheets, templates, and resources included!

Audience:

Entrepreneurs, business owners, managers, executives
Social media strategists, Marketers, PR professionals
Human resource managers, customer service teams, legal departments

Price: 39.00

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