Description:
Strategic Management introduces, explains, and analyzes the activities needed to develop, select, implement, and evaluate a firm's competitive strategy. This course focuses on both the content of a firm's strategy and the process by which this strategy is developed and executed. This course is designed to illustrate development, formulation, implementation, and evaluation of business strategy. Emphasis is placed on the need for awareness of, and accommodation to, changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.

Topics Covered:

• Strategic Management: An Overview
• Environmental Analysis
• Industry and Competitor Analysis
• Internal Appraisal
• Strategic Formulation
• Strategic Choices
• Strategic Implementation Issues
• Strategic Evaluation and Control
• Crafting Global Strategy

Category: Business Management

Delivery Method: Online

Level: Overview

Prerequisites: None

Passing Score: 70%

NASBA: Yes QAS Self Study

Author: Delta Publishing

ABOUT THE SUBJECT MATTER EXPERT:
Dr. Jae K. Shim is Professor of Business at California State University, Long Beach,
California. Dr. Shim received his MBA and Ph.D. degrees from the University of California at Berkeley (Haas School of Business.) He has co-authored over 50 professional business books and has been a consultant to commercial and nonprofit organizations for over 30 years.