There's a lot of data coming at you from multiple channels, and it's not easy to know how to make sense of it all. But it's not impossible. With Google’s Avinash Kaushik as your tutor, you can become, as he says, “a ninja and not a squirrel.” Gain an in-depth understanding of KPIs, Segmentation, Reports, Experimentation, and a lot more as he brings clarity to the complex world of Web Analytics.

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons, downloadable workbooks, and web-based quizzes and tests are all available online 24x7.

This course is preparatory for the OMCP™ Certification test.
Recommended prerequisites: Web Analytics Foundations